A national grass roots campus marketing vehicle via university rec centers, student unions, and other access points: Target the 18-24 age demo Reach: 1,000,000+ High profile universities Strategic media markets National/regional platforms University athletic department sponsorship and marketing services including: Sponsorship Negotiation Media Placement Sponsorship exectution, maintenance and evaluation On-site sports venue promotion Customized regional/national retail marketing and sales programs: Collegiate focused retail promotions Product placement: campus convenience, bookstore, student union Regional-based display programs Integration of existing marketing initiatives via the college segment (local, regional, national)