Product distribution Branding-venue signage On-site promotion/merchandising Product placement Product testing Focus groups Branding: Logo recognition on in-house publications Special events A national grass roots campus marketing vehicle via university recreation centers, student unions, and other university partners: Target the 18-24 age demo Align your organization with high profile universities in strategic media markets Reach: 1,000,000+ Targeted regional and/or national platform opportunities Integrated campus marketing programs via access points including: Intramural sport programs: sport sponsorship, tournaments Club sports programs: sport sponsorship, tournaments Recreation department programs: outdoor programs, health nutrition/wellness programs On-line website opportunities Product placement and sales: Campus convenience store outlets Student Unions Bookstore Push to retail programs - grocery, mass, c-store, other Other campus department tie-ins Special events: Freshman orientation, "Back to School", "Spring Break"